Originally intended as a patent medicine when it was invented in the late 19th century, Coke was rumored to be originally green in color. Why are Coke and Pepsi brown, Sprite and 7UP clear and Mountain Dew yellow? Why don't we have technicolor soda (or pop, if you prefer)? I know there's orange pop, and red cream soda- but those aren't all that common. How about green or blue or purple or pink? I wonder if there was some sort of study that showed that people prefer brown over these colors... I miss soda in bottles. It seemed to taste better. The big tall 16 ounce bottles. And when you were done drinking the soda you'd collect the bottles and take them back for the refund on the deposit.